I’ve delivered over 1000 projects in 17 markets, to audiences of 5m plus. For marketers and top global advertising agencies, writing copy, content and campaigns. Results include 2.7m Facebook story impressions for Tourism Ireland and 38% more traffic to a website for breast cancer patients.
But my ‘special skill’ is helping companies find their narrative. Because everyone (and everything) has a story. In 20 years as a copywriter that’s the skill I’ve honed most: finding those Fundamental Human Truths (FHTs) in your product or service. Then narrating them to your audience in a way that engages hearts and minds.
I’m Joel Uden: ex-agency, classic car tinkerer, fine art lover, ardent traveller, volunteer copper and science geek, within easy reach of London. I’m the Narratective.