I helped the launch of Hewlett Packard’s new brand campaign ‘The Computer is Personal Again’ to be a big success. By making it completely different to what HP would normally do.
We invented ‘PsychSensTech’ a new palm-reading app, which in reality was a set of personal questions the sender answered before emailing links to their friends. So the readings generated for recipients were scarily accurate! In the first week over 27,000 people visited HP’s landing page with over 18,000 palm readings sent.
With intelligent, targeted, creativity and by leveraging people’s sense of curiosity we achieved record engagement. Both with the campaign and the brand, raising Hewlett Packard’s profile above the competition for several weeks. The piece won many awards, including Campaign Digital Gold, London International and BIMA.