As a freelance copywriter I offer you over 20 years of experience in B2C and B2B copywriting and content marketing. With skills fine-tuned in top tier London and European advertising agencies for blue-chip clients as diverse as Rolex and Renault. To date I’ve won 17 industry awards, not just for creativity but also effectiveness.
During the past five years I’ve worked a lot in the healthcare sector, which has complemented study for my part-time BSc (Hons) in Health Sciences. With outcomes such as a 38% increase in traffic to a site for breast cancer patients. The site won a ‘best practice’ award at Roche and became a benchmark for their patient support websites. I also learnt a lot about how design, UX, and copywriting work better together.
I’m very fortunate to have started my career in traditional media, before training in digital. Because this gives me a rare skill-set as a freelance copywriter in that I’m just as effective writing a script or copy for print as I am a content plan, wire-framing a new site, or conceptualising and writing a social media campaign.
My passion for digital means I have managed the content for many websites and social media platforms as well as completing an industry course in SEO. Amongst other insights this led to me gaining deeper understanding of how to use copywriting to make communications more connected across media channels.
For example, for one of the UK’s largest property management companies I developed a mixed media campaign with a team of five including another copywriter, designer and marketing manager. This led to a 23% increase in site traffic, 1000+ case study downloads and a 14% lift in new business enquiries over six months.
With my experience and training, I provide the unique skills to differentiate you from competitors, reveal your narrative, engage your audience, and persuade them to act. If there’s one thing I’ve learnt over the past 20 years it’s that when done well, copywriting is one of the most powerful marketing tools on the planet.